The potential of the US food service industry is often overlooked by Swedish food and beverage companies, but the growth potential is too vast to ignore. This handbook provides detailed insights about how to approach initial set up and market expansion across the United States.

A guide for food, beverage, and alcohol brands

This handbook explores the different approaches required by Swedish brands depending on their products, market demographics, and specific segments within the food service industry.

The food service industry in the US was estimated at USD 800 billion in 2021, with food service accounting for about 45-50 per cent of total spending on food in the US. Swedish brands may be missing out on sales potential if only targeting grocery and traditional retail channels and looking beyond these could boost global sales dramatically.

Download our report US Food Service Industry Unlocked today and start your journey to growth in the US food service industry.

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