Please tell us a bit more about the Tmall platform

– Tmall is Alibaba’s platform for e-commerce and the leading destination for brands launching in China. Based on a long collaboration with Alibaba, their cross-border platform was chosen as a suitable channel for small and big food & beverage companies to enable quicker access to the Chinese market.

As China also is at the forefront of digital commerce and social media, I find it extremely exciting to follow the rapid development within this scene, and the possibilities it brings to Swedish companies, says Johan Lennefalk.

How can Swedish food companies get their products on Tmall?

– A good start would be reaching out to me. We always appreciate a discussion where we can provide initial feedback on the product offering before potentially proceeding. I’m looking forward to getting to know you and your company’s products better, Johan concludes.

Johan’s top three reasons why Swedish food companies should choose China

  • China is a large and rapidly developing market, with niche customer groups within numerous segments.
  • Consumers are now focusing more on healthy choices and are increasingly aware of ingredients and the impact of choosing better options in their daily lives.
  • Sweden has a reputation as an innovative country with active and healthy people, which Swedish brands can leverage to tap into the market opportunity.

Get in touch with Johan Lennefalk for further information on the Chinese food market and Try Swedish shop at Alibaba’s Tmall platform.

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