Join the conversation together with Joe Kelly from Spiritual Guidance to be well-prepared and informed about how to access the US Spirits & Wine Market!

Learn what it takes to make your US market entry a success with Try Swedish, Business Sweden, Business Finland, and Business Iceland.

The webinar takes place at 14:00 (ICE) / 16:00 (SWE) / 17:00 (FIN) on October 5. Sign up, here.

To discuss how a Nordic spirit and wine brand can succeed when accessing the US market, this webinar will cover:

  • US spirit and wine market trends and opportunities
  • Distribution channels
  • Importing and regulation for US alcohol brands
  • Marketing and positioning strategies for a foreign brand to generate interest

“The Nordic US Food Series webinars has been a great help in understanding the possibilities and challenges of a US market entry. The webinars and the inspiring conversations in the coaching sessions have encouraged us to take further steps on this journey.”
Mats Olofsson, Owner of Swedish Bee Company

About the Speaker Joe Kelly

Joe Kelly has 29 years’ worth of experience and expertise in the spirit and wine industry working with brand building, route-to-market solutions, and e-commerce. He served as Vice President of Sales/Trade Development for Southern Glazers Wine and Spirits and worked with brands like Pernod Ricard and Diageo. He took “entrepreneurial spirit” seriously when developing Spiritual Guidance, a full-service Sales and Route to Market agency dedicated to growing Brands in the complex North American environment.

Attending companies will be able to submit their materials to Business Sweden to apply for a 30-minute 1:1 coaching slot together with Joe Kelly. If you are interested, please submit your product information here. For any questions feel free to reach out


Want to know more?

Get in touch with Try Swedish