In 2023, Business Sweden will arrange a large Try Swedish common pavilion, which has one of the fair’s most attractive locations in the Europa Hall. Business Sweden has collaborated with the PLMA Amsterdam fair for over 15 years and the Try Swedish pavilion exhibits between 10-20 companies annually. When exhibiting together as a group of producers via the Try Swedish pavilion, you have more impact than if you were to exhibit individually.

General information

The PLMA fairs in Amsterdam, Chicago, and Shanghai, are well-known in the industry and attract a strong international audience. The fairs have gained a good reputation among buyers, as it is possible to visit many existing suppliers in a short time, and also scout for potential new suppliers in the market. As a producer, you send a clear signal by exhibiting – you are ready to do business.

Exhibiting at PLMA

To exhibit at one of the PLMA fairs, you are required to be a member of the Private Label Manufacturing Association. Membership fees are ca. EUR 1500 per year. This includes access to the PLMA Buyers List and also private label market data from Nielsen. Finally, exhibitors at PLMA must be food and beverage producers, meaning that you produce and/or process the products you exhibit yourself.

Register your interest

Participation in the Try Swedish pavilion will be granted on a first come, first served basis. Please submit your application to exhibit using the ticket system below.

The deadline for submitting your application is 8 December at 23.59.

Sign up here. 

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Get in touch with Try Swedish