The PLMA show is back with a focus on private label as retailers look to expand internationally and take an active role in marketing their products.

Confirmed dates: 31st May – 1 June 2022

Try Swedish will host the Swedish country showcasing Swedish innovation and high-quality products.

PLMA’s 2022 “World of Private Label” International Trade Show will be held at the RAI Exhibition Centre in Amsterdam, the Netherlands, showcasing products from fresh, frozen and refrigerated foods, dry grocery, and beverages as well as non-food categories, including cosmetics, health and beauty, household and kitchen, auto aftercare, garden, and housewares & DIY.

Business Sweden and the Try Swedish concept have attended this high-profile show for the past 15 years and this year’s show will feature brands in a wide-range of categories including fresh, frozen and refrigerated foods, dry grocery, and beverages.

The Try Swedish pavillion will host the following Swedish companies:

Olle Svensson
The Green Dairy

If you are attending the show, come and see us at: F-4081 – F-4097 and F-4180 – F-4194

If you want to know more about Try Swedish, the companies participating in PLMA, or distribution opportunities in the Netherlands, please contact

Want to know more?

Get in touch with Try Swedish