The pandemic has altered the US consumers’ food & beverage shopping and consumption patterns, which are once again disrupted by the recent inflation. Changes in consumers’ sentiments toward matters like sustainability, food origin, pricing and how they access information have implications for how brands should position themselves and express their values. Join us for a conversation on how to communicate your Nordic brand values to US consumers with Edit Brunner, Co-Founder of Second Home PR & Commerce – Digital PR and Marketing expert specializing Scandinavian brands.
To help Nordic F&B brands succeed in this dynamic and demographically diverse market, this webinar will cover:
- Trends in US consumers’ F&B purchase and consumption
- Find target audience for Nordic brands
- Effective positioning, branding, and marketing strategies for a Nordic brand
After the webinar companies will be able to apply for a 30 minutes coaching session. If you are interested, please submit your product information here.
The webinar takes place at 15:00 (ICE) / 16:00 (SWE).
About Edit Brunner
Edit Brunner has over 15 years of experience in PR and Digital Marketing, working with global brands like Coca-Cola, Unilever, Nike, and Ben & Jerrys. She is the former CEO of Sweden’s largest influencer marketing agency SplayOne. For 4 years she lived and worked in Los Angeles where she recently founded Second Home PR and Commerce, helping Scandinavian brands with PR and marketing in the US. She is also a PR professor at the prestigious marketing school Berghs School of Communication in Stockholm.
About Business Sweden
Business Sweden is commissioned by the Government and the Swedish industry to help Swedish companies grow global sales and international companies invest and expand in Sweden. Business Sweden has more than 40 years’ experience in supporting Swedish companies in the Americas and guiding American companies to find investment opportunities in Sweden.
For questions, please contact jessica.connelly@business-sweden.se
About Business Iceland
Business Iceland is a public-private partnership established to improve the competitiveness of Icelandic companies in foreign markets and to stimulate economic growth through increased export and FDI. In North America Business Iceland has a close cooperation with the Consulate General in New York and the Embassies of Iceland in Washington and Ottawa.
For further questions, please contact kristinnb@islandsstofa.is
