The webinar will cover:

  • Overview of the plant-based market in California, current trends, and the competitive landscape
  • Plant-based investment landscape
  • Resources for soft-landing in California

Sign up here: Nordic-US Food Series: Accessing the US Plant-based Market and Launching your Plant-based Company in California (

Date: Wednesday, September 27, 2023
Time: 14:00 (ICE) / 16:00 (SWE)
Duration: 1hr – 45 min presentation + 15 min Q&A

About Mike Lemcke

At his role at UC Davis, Mike is in charge of supporting both on- and off-campus innovators by providing access to services, resources and connections needed to form and grow successful startups. Since joining in 2017, he has supported the team in developing and implementing a robust suite of programs that have contributed to a vibrant entrepreneurial community at UC Davis.

Attending companies will be able to submit their materials to apply for a 30-minute 1:1 chemistry call to explore a potential working relationship together with Mike. If you are interested, please submit your company information here.

About the US plant-based retail market:
The total US plant-based retail market reached all-time high sales of $8 billion in 2022. 7 out of 10 US households now purchase plant-based products, with several categories like plant-based creamers and eggs seeing growths of 24% and 14%, respectively.

If you have any questions regarding the Nordic-US Food series, please don’t hesitate to reach out to

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