Smörgåsbord with pickled herring and snaps

While the pandemic has had a negative impact on most industries, the food industry in South Korea has been an exception, posting strong growth driven by strong online sales. During the pandemic, the e-commerce market has grown dramatically, South Korea ranked as the fifth largest e-commerce market in the world and became the third largest in Asia in 2021.

There has been a growing interest on green, safe and healthy food in the Korean market over the past decade and Swedish F&B products are particularly well-placed to penetrate the market with favorable image as premium, safe and high-quality.

Business Sweden is organizing Nordic Food and Beverage Promotion Week 2022 to seize the increased potential of Nordic cuisine.

Nordic Food and Beverage Promotion Week 2022 in Seoul includes:

  • B2B matchmaking & networking
  • Market insight and store tour
  • Market exposure by participating booth in COEX FOOD tradeshow

Interested in more information? Sign up for our webinar on July 5th at 10.00 CEST here.

Agenda of the webinar:

  • Market overview on South Korean food industry
  • Nordic food and beverage promotion week 2022
  • Q&A Session

To know more or to sign up for Nordic Food and Beverage Promotion Week 2022 please contact Somin Park.

Want to know more?

Get in touch with Try Swedish