While the pandemic has had a negative impact on most industries, the food industry in South Korea has been an exception, posting strong growth driven by strong online sales. During the pandemic, the e-commerce market has grown dramatically, South Korea ranked as the fifth largest e-commerce market in the world and became the third largest in Asia in 2021.
There has been a growing interest on green, safe and healthy food in the Korean market over the past decade and Swedish F&B products are particularly well-placed to penetrate the market with favorable image as premium, safe and high-quality.
Business Sweden is organizing Nordic Food and Beverage Promotion Week 2022 to seize the increased potential of Nordic cuisine.
Nordic Food and Beverage Promotion Week 2022 in Seoul includes:
- B2B matchmaking & networking
- Market insight and store tour
- Market exposure by participating booth in COEX FOOD tradeshow
Interested in more information? Sign up for our webinar on July 5th at 10.00 CEST here.
Agenda of the webinar:
- Market overview on South Korean food industry
- Nordic food and beverage promotion week 2022
- Q&A Session
To know more or to sign up for Nordic Food and Beverage Promotion Week 2022 please contact Somin Park.
