Try Swedish hopes to meet you at the 2022 version of ISM Cologne. After a two year break, we are happy to announce that Try Swedish will be back at the ISM in Cologne from Jan 30 through Feb 2, 2022!

ISM is the world’s largest trade fair for confectionery, baked goods, and sweet snacks, including natural sweets, ice cream and frozen confectionery. Here you can find more information about the different product categories.

In the past, the ISM fairs have attracted around 1,800 exhibitors from across the world, and some 38,000 individuals from over 147 countries have visited the event.

The upcoming edition will be organised as a hybrid event, where exhibitors will be able to participate both on-site and digitally via the ISM @home platform. The digital platforms invites exhibitors to create company profiles, network, and book both digital and on-site meetings with other participants during the event.

Welcome to the Try Swedish pavilion in Hall 4.2, Stand #D-008g-F-008g

ERT Godis
La Praline
Nyåkers pepparkakor
Orkla Snacks
– ScandChoco/Lakritsfabriken i Ramlösa
– Ö-chips (Innovative Sweden pantry)
Gotlandschips (Innovative Sweden pantry)
JOM Organic (Innovative Sweden pantry)
Arvid Nordquist (Innovative Sweden pantry)
Swedish Fika (Innovative Sweden pantry)

For more information about the Swedish pavilion, please contact: or

Are you curious to find out more about Swedish confectionery?

Article on why Swedes love the Pick and Mix concept for their sweets.

For more general information on the food export program Try Swedish, contact:

Try Swedish is the official concept and trademark owned by Business Sweden, The Swedish Trade and Invest Council, to promote Swedish food and beverages globally.

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Get in touch with Try Swedish