While the pandemic harmed most industries, the food industry in South Korea has been an exception, posting strong growth driven by strong online sales as well as food delivery services. During the pandemic, the e-commerce market has grown dramatically, South Korea ranked as the fifth largest e-commerce market in the world and became the third largest in Asia in 2021.
Together with this appreciative market environment for the Food and Beverage industry, there has been a shift in drinking cultures such as the growing trend of at-home solo drinking and home parties and changing demands for more diversity in alcoholic beverages.
To capture the potential in the Korean market for Swedish companies, Business Sweden in Seoul is holding a hybrid seminar in Stockholm.
The seminar will cover:
- Korean market overview
- Market insight for alcoholic and refreshing non-alcoholic beverages
- Q&A
Date & Time: October 24 at 14:00 – 15:00 (SWE)
Venue: Room SE. 2. at Business Sweden (Klarabergsviadukten 70, 111 64 Stockholm, Sweden)
Join Online: Click here to join the meeting
Sign up for the seminar here: Jaeyeon.lee@business-sweden.se
