The National Restaurant Association Show is organised by Business Sweden, this delegation is open to Swedish food and beverage companies who are eager to explore the opportunities in the US food service market and need support connecting to key stakeholders.

Market opportunity

In 2021, the US food service industry (coffee shops, restaurants, hospitality) was estimated at USD 800.1 billion with food service accounting for about 45-50 per cent of total spending on food.

About the National Restaurant Association Show

The National Restaurant Association Show is the largest food service expo in the western hemisphere and in 2019 45,000 industry attendees and 1,300 company exhibitors from 110 countries attended.

Why attend?

● A subsidised opportunity to experience and learn about the US food service industry
● Make valuable connections with US buyers, distributors, and other stakeholders
● Have a presence at a world-leading event and be exposed to top buyers from companies including Starbucks, US Foods, Aramark, Sysco, Princess Cruises, Hilton, Walmart, and 7-Eleven


Please click here for more information and to register.

Want to know more?

Get in touch with Try Swedish