Photo: The Absolut Company – Pernod Ricard

While the pandemic has had a negative impact on most industries, the food industry in South Korea has been an exception, posting strong growth driven by strong online sales as well as food delivery services. During the pandemic, the e-commerce market has grown dramatically, and South Korea ranked as the fifth largest e-commerce market in the world and became the third largest in Asia in 2021.

South Korea records a high rate of alcohol consumption, the 15th highest rate globally. During the pandemic, there has been a shift in drinking cultures, the growing trend of at-home solo drinking, and home parties and changing demands for more diversity in alcoholic beverages. With this trend a globally renowned wine & spirits fair will be held in Seoul in 2023.

To capture the potential in the Korean market, Try Swedish program will provide a comprehensive program for the Swedish alcoholic beverage and non-alcoholic brands

  • 15 March 2023: Registration closed
  • April – May 2023: Sample shipment
  • Early June 2023 (tentative): 2-days program (B2B matchmaking and PR activities)
    * Virtual participation is possible. Business Sweden will represent the participants in case difficulty in travel for Step 2 and the report session will be separately arranged.
  • Opportunity to find out profound insights about Korean alcoholic beverage market trends to confirm the market potential
  • Collect opinions about your products from the Korean KOLs
  • A cost-efficient way to visit and experience the Korean market (physical visit to retail channels and bars)
  • Unique opportunity to network with the local industry decision-makers at a VIP reception in Seoul
  • Understand the digital marketing strategy to succeed in the Korean market
  • Learn the fast-shifting business culture of South Korea – what needs in terms of market commitment, the timing of shipping and logistics, etc.

For more information and to register, please contact Jaeyeon Lee.

Want to know more?

Get in touch with Try Swedish