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The Swedish way of eating and living is clean, healthy, organic, sustainable, and innovative. Explore our inspirational articles to find out about products inspired by nature, food production driven by sustainable values, and flavours and traditions that feed the body and soul.

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US Food Service Industry Unlocked

Nordic Kitchen Fair at Hyundai Department Stores in Seoul

In July 2021, Try Swedish organized an on-site Nordic Kitchen Fair at four of Hyundai’s major branch departm...

Try Swedish is teaming up with Silicon Valley’s investors to find the next Oatly!

Try Swedish is joining forces with UC Berkeley, SACC-SF/SV, UC Davis, and Oatly's founder Björn Öste, to bri...

Try Swedish introduce food brands to Wabel platform

In a series of digital summits throughout 2021, Try Swedish support a range of Swedish food and beverage brand...

Sweden’s foodtech sector is booming – this is what to expect from the tech hub in the north

Things are spicing up in Sweden’s foodtech sector with more focus and capital going into the industry than e...

11 promising Swedish foodtech startups with global potential

Sweden might be famous for giants like IKEA, Spotify and the climate activist Greta Thunberg but it’s also b...

9 refreshing non-alcoholic Swedish beverages

Consumers everywhere are increasingly turning to non-alcoholic beverage options for a healthier lifestyle or a...

No, Swedes don’t drink like Vikings! Why the non alcoholic trend appeals to the northeners

Almost one in three Swedes go sober for a month each year, and for a growing part of the young population, “...

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About Try Swedish

Try Swedish is the branding platform used by Business Sweden, the Swedish Trade and Invest Council, in order to support Swedish companies in the food and beverage sector to grow global sales.

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