Try Swedish is the official concept and trademark owned by Business Sweden, The Swedish Trade and Invest Council, to promote Swedish food and beverages globally.
Swedish food suppliers participate in many fairs and activities around the world within the Try Swedish export program.
International trade shows where we participate 2022
ISM 2022, Köln, Germany.
Jan 30 – Feb 2. Sweets and confentionary fair.
Contact: charlotte.stromback@business-sweden.se
Natural Products Expo West 2022, Anaheim, California, USA.
March 8-12.
Contact: jessica.connelly@business-sweden.se
Foodex Japan 2022, Tokyo.
March 8-11.
Contact: haruki.tsuji@business-sweden.se
PLMA Amsterdam 2022, Amsterdam, the Netherlands.
May 31 – Jun 2.
Contact: peter.hjertsson@business-sweden.se
Nordic Organic Food Fair 2022, Malmö, Sweden
November 16-17.
Contact: maria.karnerud@business-sweden.se
Retail collaborations
Tmall, China cross-border (online)
Contact: Johan.Lennefalk@business-sweden.se
Ocado, UK (online)
Contact: samiksha.jalana@business-sweden.se
Redmart, Singapore (online)
Contact: Malin.Benselfelt@business-sweden.se
