Where to buy Swedish food online?
Purchasing food online is ‘taking over’ and we can see an increasing trend around the world.
Some market, for example United Kingdom, is a head of others. In 2012 Business Sweden and Food From Sweden initiated its first e-commerce collaboration with online food retailer Ocado with the aim of increasing awareness of Sweden as a culinary nation and introduce British consumers to great Swedish foods. The partnership has been nothing short of a success.
The success of the concept with an online shop led to additional collaborations with leading retailers in prioritized markets such as Belgium, Germany and France. Today Swedish products are available in the Try Swedish online shops at Delhaize (Belgium) and Lieferello (Germany). Soon there will be an additional Try Swedish shop in France at Ooshop.