The original idea behind Oatly was to find a way to make a nutritious liquid product for people who just didn’t like cow’s milk or were unwilling to use it for personal reasons.

Today, the concept of producing a drink directly from oats instead of first feeding oats to a cow and letting the cow process them into milk is an option but back when we started in the 1990s most people thought we were totally crazy. That’s okay, we are happy to be right where we are now making quality products based on oats for you to enjoy. Thank you very much.