Ridderheims – one of our export brands
Ridderheims was established in 1987 in Gothenburg, Sweden. In the kitchen of Christer Ridderheim, one of the founders, new products were being developed. Passion and curiosity for new flavors was the start of a journey. Olives and other marinated vegetables were first to take place at the shelves of Swedish stores. Soon the first snacking salami, or beer sausage which it is called in Sweden, was launched and represented all around the Nordics.
The snacking salami concept
Snacking salami is a high protein snack that comes in different sizes, flavours, and degrees of spiciness. With its eye-catching design and fun product names, Ridderheims snacking assortment is hard to miss. Try a Caramba, Hot Amigo, and if you dare, the super spicy Explosion!
Snacking salamis, with their 7-month shelf life at room temperature, can be placed just about anywhere in the store. It’s the perfect on-the-go lifestyle product for all sorts of consumers!
An on-the-go lifestyle, requires an on-the-go solution. Developed out of a shopper’s perspective, Pick n Mix is a brand new tapas concept based on small cups filled with delicacies for all occasions.
Choose 1, take 2, mix 5. Multi price opportunities make it easy for the shopper to choose freely for whatever they have planned for the evening as well as creating a great selection display for the stores.
If it’s too easy, that’s because it’s supposed to be… just pick n mix!
ATRIA SWEDEN is part of Atria Group, which is one of the leading meat – and food companies in Northern Europe. The company is over 115 years old and Atria Plc’s shares have been listed on Nasdaq Helsinki Ltd since 1991. Atria Sweden provide the Swedish market with many well-known brands within retail, foodservice and concept. Atria main categories are sausages, cold cuts, marinated delicacies, sauces and meal solutions.
Atria Sweden has seven plants, 840 employees and the head quarter located in Stockholm. The turnover in 2019 was €289 million.
If you are interested in Atria and what we can do together, please visit us at: atria.se/export
Or contact us directly:
Malin Gerdén, Export Manager