Try Swedish hopes to meet you at the 2022 version of ISM Cologne. After a two year break, we are happy to announce that Try Swedish will be back at the ISM in Cologne from Jan 30 through Feb 2, 2022!

ISM is the world’s largest trade fair for confectionery, baked goods, and sweet snacks, including natural sweets, ice cream and frozen confectionery. Here you can find more information about the different product categories.

In the past, the ISM fairs have attracted around 1,800 exhibitors from across the world, and some 38,000 individuals from over 147 countries have visited the event.

The upcoming edition will be organised as a hybrid event, where exhibitors will be able to participate both on-site and digitally via the ISM @home platform. The digital platforms invites exhibitors to create company profiles, network, and book both digital and on-site meetings with other participants during the event.

As part of Sweden’s and Business Sweden’s long-term commitment to raise awareness of Swedish food and beverage products and inspire potential international buyers to choose Swedish products, we are yet again organising a joint Try Swedish country pavilion at ISM 2022.

Try Swedish is launching a new stand concept this year, aiming for a more open, inviting, and cohesive stand, where participants will feel part of a shared concept. Environmentally friendly materials and the re-use of materials have been a top priority in the creation of the new Try Swedish pavilion, developed in collaboration with former Try Swedish exhibitors.

For more information about the Swedish pavilion, please contact:

Are you curious to find out more about Swedish confectionery?

Article on why Swedes love the Pick and Mix concept for their sweets.

For more general information on the food export program Try Swedish, contact:

Try Swedish is the official concept and trademark owned by Business Sweden, The Swedish Trade and Invest Council, to promote Swedish food and beverages globally.

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