Downloads

All you need to communicate Try Swedish can be found here. From creative guidelines to print-ready artwork. Everything you need to show that your brand, commodity or region plays a part in what Sweden has to offer.

Try Swedish allows us to create a common picture of Sweden’s food culture and lifestyle – whether we’re talking about products or raw ingredients, food and drink or activities and culinary experiences throughout the country. As a Swedish company or organization, feel free to use this material and the message of Try Swedish for marketing purposes. We require only that you follow our creative guidelines and share our vision and core values ​​of curiosity, honesty, thoughtfulness and quality.

Creative Guidelines

DOWNLOAD

A PDF on how to use the graphic identity and tonality. If you represent a business, take a look at the chapter on co-marketing.

Logo and symbol

DOWNLOAD

Try Swedish is a protected wordmark and symbol. The message may be freely used by ambassadors of Sweden’s food culture. Download a zip file with all variations of the logo.

Hang tag

DOWNLOAD

On the back of the label, you can write the story of your product. What makes it unique? Where does it come from? How is it produced? And why should someone buy it? For printing, use Skandia 2000, 300-gram paper. Download the original artwork and dimensions.

Typeface

DOWNLOAD

Use the Serifa typeface (45 light and 65 bold) when presenting the Try Swedish message. See the creative guidelines for typographic rules on how to use text both in print and digitally. You can purchase the typeface via MyFonts and show that you are an ambassador of Sweden's food culture.

Film

DOWNLOAD

Inspire colleagues, customers and partners by showing them the Try Swedish movie. You can download a zip file or watch the film on You Tube. One tip is to put the movie in your PPT presentation, which you can also download below.

PPT

DOWNLOAD

A PPT featuring Try Swedish. Use the entire presentation or parts of it and add in your business or region. Show that you are an ambassador for Sweden’s food culture.

Paper bag

DOWNLOAD

This simple bag can be used in many ways. At trade shows, events and in stores. Fill it with inspiring contents and samples from Sweden. Download the original artwork and dimensions.

Sticker

DOWNLOAD

Spread the word about food and beverage tastings and other experiences in Sweden using this adhesive label. Download a zip file with the logo and dimensions.

Pocket guide

DOWNLOAD

Download the original artwork for a guide in pocket format so that everyone can communicate Try Swedish. It tells about the concept and provides inspiration for how you can use it.

Folder

DOWNLOAD

Every now and then you may need to hand over a folder of materials. Download a PDF with print-ready artwork. Choose 350-gram brown board for printing.

Stamp

DOWNLOAD

Order your own stamp from Gävle Stämplar AB, phone 026-62 58 26. You can also download an original for commissioning a stamp from your own supplier.

Help us put Sweden on the map!

Try Swedish is an open invitation to all the food lovers in the world to discover and taste our food culture and lifestyle. It is a message that we use in order to talk about our history. Together we will awaken an appetite for Sweden – all around the world.

Koncept_featured_2424

What is Try Swedish?

Try Swedish is a concept that combines the marketing efforts of producers, restaurants and destinations with the goal of building curiosity among food lovers, opinion leaders and decision-makers worldwide.

Sa_har_gor_du_featured_2409

What to do

Anyone can use Try Swedish when they are communicating abroad about Sweden’s food, drink and experiences. Here are the tools to help make the concept come alive.

Ladda_ner_featured_2407

Downloads

All you need to communicate Try Swedish can be found here. From creative guidelines to print-ready artwork. Position your brand, commodity or region as being part of what Sweden has to offer

Bocuse_1_0644

Case Scenario: Bocuse d’Or

Try Swedish was launched at the French food fair, Sirha in Lyon, in conjunction with the prestigious cooking competition, Bocuse d’Or, in January 2013.

London_featured_2357

Case Scenario: London

Four hundred foodies and food journalists learned to cook and bake with Swedish ingredients. They spread the word, especially in social media by using #tryswedish.

film

Film

View the Try Swedish movie and inspire colleagues, customers and partners. You can download a zip file or watch the film on You Tube.

Tags_i_ask_0606

Hang tag

On the back of the label you can write the story of your product. What makes it unique? Where does it come from? How it is produced? And why should someone buy it?