All you need to communicate Try Swedish can be found here. From creative guidelines to print-ready artwork. Everything you need to show that your brand, commodity or region plays a part in what Sweden has to offer.
Try Swedish allows us to create a common picture of Sweden’s food culture and lifestyle – whether we’re talking about products or raw ingredients, food and drink or activities and culinary experiences throughout the country. As a Swedish company or organization, feel free to use this material and the message of Try Swedish for marketing purposes. We require only that you follow our creative guidelines and share our vision and core values of curiosity, honesty, thoughtfulness and quality.
Logo and symbolDOWNLOAD
Try Swedish is a protected wordmark and symbol. The message may be freely used by ambassadors of Sweden’s food culture. Download a zip file with all variations of the logo.
On the back of the label, you can write the story of your product. What makes it unique? Where does it come from? How is it produced? And why should someone buy it? For printing, use Skandia 2000, 300-gram paper. Download the original artwork and dimensions.
Use the Serifa typeface (45 light and 65 bold) when presenting the Try Swedish message. See the creative guidelines for typographic rules on how to use text both in print and digitally. You can purchase the typeface via MyFonts and show that you are an ambassador of Sweden's food culture.
A PPT featuring Try Swedish. Use the entire presentation or parts of it and add in your business or region. Show that you are an ambassador for Sweden’s food culture.
This simple bag can be used in many ways. At trade shows, events and in stores. Fill it with inspiring contents and samples from Sweden. Download the original artwork and dimensions.
Spread the word about food and beverage tastings and other experiences in Sweden using this adhesive label. Download a zip file with the logo and dimensions.
Download the original artwork for a guide in pocket format so that everyone can communicate Try Swedish. It tells about the concept and provides inspiration for how you can use it.
Every now and then you may need to hand over a folder of materials. Download a PDF with print-ready artwork. Choose 350-gram brown board for printing.
Order your own stamp from Gävle Stämplar AB, phone 026-62 58 26. You can also download an original for commissioning a stamp from your own supplier.