Vitamin Well was founded in 2006 by Swedish entrepreneurs, with the aim to broaden the range of beverages available in Scandinavia. Having failed to find a beverage that tasted good, was less sweet than existing products and contained enough beneficial nutrients, we decided to develop a drink that was completely new in everything from taste and ingredients to the design. In May 2008, our first three products were launched in the Swedish pharmacies, and since then, our Vitamin Well drinks have increased to six products and also enlarged by the launch of Vitamin Well Stevia. Vitamin Well is a company with strong Swedish roots where everything from production to new developments are made locally in Sweden. Five years and almost 60 million bottles later, we can draw the conclusion that we were not alone to feel the need of a healthier alternative in the beverage category.