Sofia Lindqvist
Consultant, Business Sweden
+49 30 893 60 611 

Try Swedish test sales at Tegut in Germany 2016

During the first week of September 2016, eleven Swedish companies took part in the Swedish Test Sales at the food retail chain Tegut ( in Germany organized by Business Sweden in collaboration with Tegut.

Tegut’s some 270 stores are located in the central regions of Germany: Hesse, Bavaria and Thuringia. The Swedish Campaign was held in all stores with tastings in selected stores.  Extra attention was brought to the campaign through advertisement in the chain’s weekly leaflet as well as articles about Sweden in the monthly magazine Marktplatz.

The collaboration started with a presentation day in Tegut’s hometown Fulda in early spring 2016, where Swedish Companies met the purchasing department of Tegut for store checks, a mini trade fair and business discussions.  Swedish companies already listed at tegut as well as companies and products new to the retail chain took part in the test sales campaign.

20160903_Sverigeveckan_tegut_Göttingen_#5 in text

Below you will find examples of Swedish companies that participated in the Swedish Test Sales at Tegut  2016:

  • AB Annas Pepparkakor
  • Fria Bröd
  • Herrgårdstoppen
  • Oatly
  • Orkla Foods Sverige
  • Polarbröd
  • Västerbottenost (Norrmejerier)