Date and location

Jan 29th – Feb 1st, 2017

Koelnmesse GmbH
Messeplatz 1
50679 Cologne

Welcome to visit the Swedish stand in hall 4.2, D 5 – F 9

Contact information

Mona Hedenskog
Pavilion Manager
+46 70 883 87 28

Try Swedish at ISM 2017


The Swedish pavilion is part of the Try Swedish! promotional activities, the official Swedish brand to promote Swedish food and drinks outside of Sweden.

Living well, treating people fairly, and using natural ingredients, sustainable production, and animal care – innovation, creative products and trust. These are the values closely associated with Swedish companies participating in the concept.

Fika is synonymous for Swedes taking time out for a coffee but it is also more than that. If you are with an old friend, it’s a chance to catch up. If you are with someone new, it’s a chance to get to know each other. In our stand at ISM you find producers of pastry and cakes products which are served together with coffee when you have a  Swedish Fika.

However, many do not know that Swedish candy and sweets hold a similar position in Swedish culture and society. The Swedes loves their candy and confectionary and to share the moment with dear ones. To tempt your sweet tooth, you should definitively swing by our stand.

The Swedish pavilion at the ISM has grown in number of exhibitors for each year. In 2017 we are introducing a variety of Swedish delights in all shapes and forms.

Below you find an overview of the exhibiting companies, products and contact details.

Please contact pavilion manager Mona Hedenskog for more information.

Welcome to visit the Swedish stand in hall 4.2, D 5 – F 9

(for a better overview, please click on the picture below)

Business Sweden - ISM 2017 - översikt med logos web