Mention Sweden and a collection of words immediately spring to mind: quality, innovation, conscious production, sustainability, and health. With consumers across the globe focused on healthier and more transparent eating, time-saving innovations, more natural and flexible diets, and a reduction in food waste, Sweden’s food and drink producers are perfectly positioned to cater to a more discerning global consumer.

One UK grocery retailer has capitalised on this enthusiasm for Sweden and its food and drink culture. Started in 2012 to increase awareness of Sweden as a culinary nation and introduce British consumers to great Swedish food, the TrySwedish shop was born as a collaboration between Business Sweden and Ocado, the UK’s largest pure online grocery seller and a specialist in e-commerce and home delivery of food, beverage and household products.

In its 6 years of existence, the shop has grown to become one Ocado’s best-selling international shops, growing 36% in 2016, and outpacing even Ocado’s own growth of 15%. Customers across the UK purchased one of the more than 170 Swedish products found in the shop, with 15.3% of Ocado’s total customer group in 2016 having shopped in the Swedish range.

The shop also sees constant development, with periodic product additions to grow the selection of tastes and brands available to customers, as well as seasonal updates to keep the shop looking fresh. With innovative and exciting food companies such as Oatly, Orkla, Semper, Korshags and many more, it’s no surprise that Ocado’s TrySwedish shop has experienced the steady success we see today. And with more and more exciting innovations coming from Sweden, it’s no doubt that this success is just the beginning!

Visit the shop and get inspired Try Swedish Ocado Shop

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